Wednesday, May 6, 2020

Steps Risk Management Process ( I- Preparation ) - 1318 Words

Steps risk management process I- Preparation: It includes planning process and maps the scope of work and the foundation which will be adopted in the risk assessment as well as the definition of a framework for the process and the agenda for analysis. II- risk identification: At this stage, it is to identify the importance of risk. A risk is an event when access leads to problems and it can begin to identify the risks of the source of the problems, or the problem itself. When you know the problem or source of the accidents that result from this source or those that could lead to a problem that can be searched. Common ways to get to know the risks are: - Identification based on objectives: The organizations and teams working on the project all have goals, what happened shows the achievement of these objectives to risk either partially or fully considered dangerous. - Identification based on the scenario: in the scenario analysis process is the creation of different scenarios may be alternative ways to achieve a certain goal or an analysis of the interaction between the forces of the market or a battle, so any event that generates different from that envisioned and undesirable scenario, defined as dangerous . - Selection based on Category: and is a breakdown of all potential sources of risk. - Reviewing common pitfalls: In many institutions, there are lists of potential risks. III- Rating: After learning about the potential risks should be the process of evaluating its placeShow MoreRelatedAmerican Idol Case632 Words   |  3 PagesCase 2.1 American Idol: A Big Hit for Marketing Research? 1. 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(2016a, pg. 1-62) There are seven steps to MDMP. They are receipt of the mission, mission analysis, course of action development, course of action analysis, course of action comparison

The Sports Marketing Free Essays

The sports marketing literature suggests that consumers of sport have unique relationships with their favourite teams. The high level of support from fans, team identification and emotional attachment towards sport clubs have often been associated with the term ‘Engagement’. Highly engaged fans are likely to develop behaviours such as positive word of mouth, displays of supporting the sport, consumer to consumer interactions and reading information about the team online, or in newspapers and books. We will write a custom essay sample on The Sports Marketing or any similar topic only for you Order Now Football fans today are often not satisfied with just watching games, the fans want to be fully involved in the content. For football marketing, this ends up taking the fans that extra mile, this may include behind-the-scene experience or helping fans get to know the players. The aim for this report is to give the football community a better understanding on how football clubs can better engage with their fans. This will include different engagement techniques such as Giving your fans a voice, getting fans involved while they are young, knowing your target and recognizing loyalty and how to engage year-round. Give your fans a voice: Every club should give their fans a voice, this isn’t only helping the club engage with their fans better, but it is allowing the club to get a direct insight into what the fans want, pay attention to their thoughts, trending ideas, questions and reactions. This is not only important for the club, but it is important for the fans as well as they want to feel part of the club and want their thoughts to be heard or applied within the club. Fan councils have helped a number of clubs connect with their fans. Teams are now able to use insights directly from fans to drive season ticket sales, sponsorships, marketing investments and brand engagement. In 2013 Media post conducted a survey with 1000 randomly selected adults. The results found were that fans do not feel that their opinions are being heard by their club. In fact, only 45% of fans agreed that their club was actually interested in hearing their opinions. Even worse, only 33% of fans said that they actually listen to their feedback. These findings show what major gap in how fans are currently being engaged with. However a stat that was very surprising was 30% of the fans switched their favourite team in the past year and 22% of fans reported that they would consider switching teams next year as they feel they have no say in their club and they don’t feel apart of the club they are supporting. According to Media Post, the 7 key reasons a club should give their fans a voice are: Fans are cheering for more than a team’s performance Fans want to be engaged throughout the year Fans are willing to switch favourite teams, and there are still â€Å"floaters† to attract Teams can optimize marketing investments There is an opportunity to provide added value and deepen relationships with sponsors and advertisers Listening to fans enables teams to measure and increase brand value Fan engagement drives the season ticket sales funnel Get the fans involved while they are young: To be a successful club and to have high quality fan engagement you would have to get the fans involved while they are young. This is important as no other experience can replicate the connection that a young boy or girl form with a club. This is a big thing because when you engage with a young fan they will remember the moment for most of their life. This is a big part in their life as when they share the moment they had with their friends or family, or even with their own children one day. Engaging with a young child would be beneficial for the club as many young fans have a hunger for knowledge and experiences, they are still trying to figure out their course. Helping to piece together a roadmap that may even lead to a life in professional sports can go a long way. Teams can also offer fans more opportunities to gather together. These events stir up civil pride, build excitement and may also sell a few more tickets to the games. The natural inclination to gather, can deliver a massive leap towards a relationship with young fans. Younger fans ask questions of players and executives at fan events, it doesn’t take long before you hear a variation of, â€Å"How do I follow in your footsteps?† Creating a meaningful connection with young people isn’t just about what’s on their screen, its about the experiences and the knowledge they can get from the experiences. Don Sabo, a youth-sports researcher and professor at D’Youville College in Buffalo, found that 61% of boys and 34% of girls across all grades say that sports are a large part of who they are. This statistic is very important as it shows how important sport is to children. This is useful as it shows how important sport is for them, this is useful for clubs as it would show them how they should start engaging while they are young, as this is when most of the children want to care and want to learn about sport. Know your Audience and recognise loyalty:As a soccer club you’ve got to recognize each fan, and be able to tell them apart, you also need to reward them and record each of their fan interactions. This is a big part while engaging with your fans as they don’t just want to be called fans and treated the same as everyone fan. They want to feel special and this is one way which you could make them feel that way. By recognizing your fans and rewarding them, this would give them more motivation to come out and support the team, this would also help as you are engaging with your fans and it could get more fans to come along as they feel like the club is more of a family then a club. Some clubs have already taken this into account and thought of ways to better involve their fans. The Seattle Sounders have implemented a loyalty program called Match pass, and they have said that this strengthens their relationship and create a lifelong brand champion. This allows the season ticket holder to get a lot back from their club. The match pass includes watching the last 20 minutes of the match from the side of the pitch, sitting in the broadcast booth and watching the game with the broadcasters and being a part of the starting XI team photo. This is a simple way to get your fans involved with the club as it isn’t costing the club any extra money and it rewards the fans with experiences money can’t buy. To make this an effective engagement strategy the team would be required to put in some extra work and may be required to develop deeper understanding of the fans. Sites such as Dugout are dedicated to behind-the-scenes footage and exclusive content. Teams such as Arsenal, Barcelona and Bayern Munich, amongst others have got involved with Dugout. This includes player or team challenges and allows the users to access the content before it appears anywhere else. Engage year round: Football clubs should engage with their fans all year round, as engaging with your fans shouldn’t start when the season starts. Clubs should engage all year round while the season is over the fans might feel like they aren’t involved with the club and the club doesn’t care about their supporters. By engaging all throughout the off season this will help the fan feel more apart of the club and may even call the club their second family. The football club should always look for ways to improve the fans experience. If you go to a game, giant screens around the ground to give you a better glimpse of the on-field action. This also helps the fan miss none of the game as if they leave their seats to go to the cafeteria they could watch the giant screen and miss none of the action. Providing Wi-Fi access to the fans also helps as it gives fans a way to communicate and feel more part of the game. Many fans follow their team throughout the entire annual cycle. From preseason through the trade deadline, and even during the offseason. There are still times in the season that marketing can target can target to get their fans involved with the team and the brand. Even though the team may not be playing. Realistically sports teams won’t be able to keep fans engaged year-round, but by listening to your fans and hearing what the fans are looking for at certain time of the year, teams can enhance what they offer and how they can engage in different ways. Conclusion: Football clubs need to consider the fans and make more interesting and exciting ways to engage with their fans. This is important as football isn’t just about watching the game, it is about the fans as well. If there weren’t any fans purchasing merchandise, memberships or the clubs stadium isn’t even getting filled if this continues to happen then more clubs would have to file for bankruptcy. Plenty of clubs have become bankrupt some of these include Parma, Chelsea, Leeds and Portsmouth. To keep clubs going and the fans happy to invest their money into the club there needs to be better fan engagement strategies introduced such as getting direct insight into what the fans want, by getting the fans involved while they are young, recognizing each fan and rewarding them for their fan interactions. How to cite The Sports Marketing, Papers

Sunday, April 26, 2020

Sociology Essays (1149 words) - Sociological Paradigms,

Sociology Sociology in the Digital Age, From a Personal Experience The introduction of the Internet and mobile connectivity has entered society at an alarming rate in recent years. In early 2012, 88% of Singaporeans own a smartphone (Blackbox, 2012), with the figures easily larger today. In the midst of adapting to this change, we find ourselves starting to probe into issues arisen from the how technology start to affect the way we human beings socialize amongst ourselves. As a result of this rapid remolding of the social structure, there are beliefs that the technological intrusion may be causing gradual inapplicability of sociological concepts. In this essay however, I will seek to critically examine my personal experience with and without the Internet, demonstrating how sociological explanations is still relevant and also complementary to technology. In an instance where a sociological explanation is valid, the paradigm shift pre to post digital age merely alters the application of the theory to appear in an alternate form. In an affluent country like Singapore with strong economic capital, it possesses a culture where students are very competitive for high academic standards. Emile Durkeims functionalist theory is relevant in this context, where research showed that 80% of parents would be very willing to provide their children with external tuition such that it would be improving their academic achievements effectively (Blackbox, 2012). Research also revealed that most parents who provide their children with tuition solely to give them an edge over others are those that possess higher economic capital (Blackbox, 2012). This in turn allowed me to understand the rising trend in online coursewares which I have noticed while preparing for my tests. It is clear that despite technology starting to embrace the way we learn, the learni ng tools would simply undergo a change in form, but the demand would not if society remains functionalist. In an economy highly driven by data analytics, it is of a concern that macro decisions are relying heavily on Big Data. In order for progress and positive social impact, decisions should be made from a healthy balance between quantitative and qualitative research. The problem with performing quantitative research alone is that if the prediction goes wrong, it would be difficult to justify the root cause. Figuring out the perfect algorithm or finding the right data to measure would be too inefficient and costly. Thus, a combination of quantitative and qualitative would be ideal. The recent release of a sales record breaking game GTA 5 showed how the developers shaped a huge portion of their game based on sociological understanding. By developing a co-operative concept for their online multiplayer mode, they allowed gamers to feel as if they belong to a special social group as a result of their play (Foster, 2012). It is notable that they crafted the ranking system that builds on the p layers social capital i.e. the more tasks they perform with other players, the larger their network, the wealthier they will be. I personally felt that I developed camaraderie with a stranger online in the game while we robbed a bank in-game together to progress up the ranks. It was an unprecedented experience. Moreover, their offline single-player mode shifted from single character in their previous series, to a group of characters where you could control either one of them at any one time. The developers then used data analytics to understand the demand for their online servers, and prepared themselves long beforehand, allowing them to meet the demand despite it being an record breaking number which no other gaming companies have ever successfully hosted. This balance thus prove that a pioneering technology, GTA 5 in this instance, would require complementary sociological concepts to achieve success. To understand how the societal forces affect an individual in the digital age, one possible way can be via observation of the connected world from a disconnected perspective. During my experience without the internet, I observed about 80% of passersby either holding on to their smartphones or using them. I could perceive that it was rather habitual for them to remain connected at all times. Indeed, because I was also accustomed to being constantly connected, I was able to relate to their actions and perhaps also the reasons

Wednesday, March 18, 2020

Counseling Psychology Essay Example

Counseling Psychology Essay Example Counseling Psychology Paper Counseling Psychology Paper My grim determination to pursue a career in psychology has been a lifelong dream. Since I was in my teens, I have always been interested in how a human brain works. In fact, observing human behavior was my favorite pastime. I remember rather well how I would observe other people and compare their reactions to identical stimuli and then asked myself why? For instance, why did Mrs. A spank her 8-year-old son when she caught him lying, and Mrs. B did not? Since I saw that both Mrs. A and Mrs. B were very angry at their sons for lying, why the difference in their reactions? In such situations, the reasons behind the behavior of people, why they acted the way they did, always fascinated me. Although I was not yet fully aware at the time, I believe that my preoccupation with people’s behavior resulted from my personal circumstances. I lost my father to alcohol addiction when I was only 12 years old. Perhaps, subconsciously, I might have even placed part of the blame on my mother because I could not recall her saying or doing anything to help my father overcome his addiction. I always wondered why she tolerated my dad’s alcohol habit while our neighbors would often be heard arguing and shouting at one another every time the husband would arrive home drunk. This led me to ask myself what made mom different from the wife next door. (Now that I know that my mom was what is now called a classic enabler, I am sure that her being one certainly supported, if not actually encouraged my dad in pursuing his alcohol habit. ) Later, I would always resort to asking myself the same question whenever I would observe variant behaviors from people in our locality. For instance, when I heard that another man was discovered to be an alcoholic or a drug addict, I would wonder if his children felt the way I and my siblings felt before. Growing up in a family which was rendered dysfunctional by an alcoholic father and later with a single mother who was struggling with four children had been difficult. Things never came easy, but through sheer, hard work, I succeeded in making something of myself. I know that I worked hard for it, but I could not help thinking that I had been lucky as well. I could not help thinking of other children of families rendered dysfunctional by some forms of addiction. This thought started my self awareness. I began asking myself what really motivated me and why I do the things I do. Finally, I realized that what I really wanted was to help troubled children coming out of dysfunctional families. I was convinced that children who experienced what I went through but who were not as lucky as I have been need all the help they can get. So I took every opportunity that would lead me to this path. I first worked as a case manager for a community health center. Then I managed a youth home for troubled girls sentenced to the program through Youth Services. After that I worked with the prevention unit of another community health center. The financial demands of bringing up two sons, however, forced me to redirect my attention to my own family’s financial needs, so I started a retail business that would enable me to provide for my two sons adequately. However, after seven years, my lifelong passion resurfaced. I realized that I simply cannot turn my back on those people who need help and counseling. I decided to go back to pursuing my passion by attending a counseling program to better equip me in my desire to help troubled people. But first, in 2006, I completed a certification program in hypnosis and acquired a credential for certified hypnotist because I am certain that the skill would prove helpful later. My ultimate objective is to acquire a master’s degree in psychology and have a career in counseling psychology. I am aware that a career in counseling psychology could be very physically exhausting, emotionally draining, and involves long hours of work. However, these drawbacks are certainly offset by its most significant advantage: self-fulfillment. I know that helping people through counseling psychology will be the only career that would fulfill my lifelong dream. Besides, I get to be my own boss once I enter private practice. (Careers in Clinical and Counseling Psychology, n. d. ) Reference Careers in Clinical and Counseling Psychology. (n. d. ). Retrieved August 19, 2007, from wcupa. edu/_academics/sch_cas. psy/Career_Paths/Clinical/Career03. htm

Monday, March 2, 2020

3 More Types of Usage Errors

3 More Types of Usage Errors 3 More Types of Usage Errors 3 More Types of Usage Errors By Mark Nichol In each of the sentences below, a word has been misused or is ambiguous, affecting the clarity of the statement. Each example is followed by a discussion explaining the problem and a solution to it. 1. His follow-up comment only further inflamed their passions about his perceived sleight against the higher art. The error in this sentence is homophonic; a word that sounds like but is spelled differently from another word (and, more significantly, has a different meaning) has been used in its place. Sleight is a noun meaning â€Å"craftiness† or â€Å"skill†; it stems from a Norse word meaning â€Å"sly,† seldom seen except in the phrase â€Å"sleight of hand,† which refers to deception or an act of deception, usually in the concept of a magic trick. However, the writer is referring to a discourtesy, so the word intended is slight, which derives from an Old English word meaning â€Å"smooth†: â€Å"His follow-up comment only further inflamed their passions about his perceived slight against the higher art.† 2. This assessment should hone in on how decisions are made, how people collaborate, and how work is conducted. Here, the error is of substitution of a near-homophonic word. To hone is to sharpen or otherwise improve (as in developing a skill); to home in on is to focus on a target. The latter meaning is intended, so the latter word should be used: â€Å"This assessment should home in on how decisions are made, how people collaborate, and how work is conducted.† 3. This approach will help organizations gain operational efficiencies that lower costs and facilitate an increase in loan volume. In this case, an ambiguous word is used at a key juncture- lower can serve as either an adjective or as a verb, and it might be misread as the former when it functions as the latter here. For greater clarity, replace it with an unambiguous synonym: â€Å"This approach will help organizations gain operational efficiencies that decrease costs and facilitate an increase in loan volume.† You can read 3 more types of usage error here. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Usage Review category, check our popular posts, or choose a related post below:How to Structure A Story: The Eight-Point ArcDriver License vs. Driver’s License8 Great Podcasts for Writers and Book Authors

Saturday, February 15, 2020

Outline and critically discuss the statutory and common law examples Essay

Outline and critically discuss the statutory and common law examples of 'lifting the veil' on corporate personality - Essay Example There are several statutory examples in which the courts are prepared to lift the veil of the corporation. For example under the Proceeds of Crime Act 2002, in which the court can make a confiscation order against a convicted criminal has been used to lift the corporate veil.3 Guidelines have been established setting forth the limitations for which confiscation orders can be made that lift the corporate veil. It was held in R v Seager by Aikens LJ that under the criminal law there are three circumstances in which the corporate shield may be lifted. Firstly, if it is established that the convicted criminal attempted to hide his criminal activities and the proceeds of those activities behind the corporation’s separate legal personality, the veil may be lifted.4 Secondly, the corporate veil may be lifted in cases where the convicted criminal committed crimes constituting the criminal offence for which he/she is convicted. Finally, the shield may be lifted where the â€Å"transaction or business structures constitute a ‘device’, ‘cloak’, or ‘sham’, i.e. an attempt to disguise the true nature of the transaction†.5 In other words, the Proceeds of Crime Act 2002, will be used in instances where it is clear that the company was used as an instrument in crime for either evading criminal liability or for hiding the proceeds of crime.6 There are several other statutes, particularly revenue statutes where the corporate veil is lifted for the collection of taxes. Moreover, the corporate veil can also be lifted under the Landlord and Tenant Act 1954 and Trading with the Enemy Act 1939.7 Both statutes are used to determine whether or not the individual and the company are so intricately tied that it is difficult to distinguish between the two.8 The statutes considered here are the Insolvency Act 1986 and the Companies Act 2006. There are four examples under the Insolvency Act 1986 in which the corporate veil may be lifted. Under Section 122(1)(g),

Sunday, February 2, 2020

Sales & Sales Management in this current climate Assignment

Sales & Sales Management in this current climate - Assignment Example Internationally, the profitability of the traditional banking activities has been declining on the past few years. This has been accompanied with massive growth in the financial market owing to globalization of the market, increasing innovation and technology, abundance of new financial products and adoption of enhanced risk management strategies. These developments have enabled the international financial industry to experience immense growth even in the face of decline in the traditional services profits. The Bank of Ireland Finance (BIF) offers various finance packages for its clients. The introduction of the motor finance service by the bank has greatly contributed to its growth. This product is not regulated by the central bank policies allowing for the bank to be flexible. The Irish economy has experienced tremendous growth for the past 15 years. This has created an opportunity for the banking industry to offer improved services and products to the market. The motor finance service is a product by the bank that lends money to their clients to pay for their motor vehicles. This product offers the client the advantage of acquiring the vehicle without liquid cash. They are thus able to repay the loan in installments at an interest. The innovation of such services has lead to the development and growth of the banking industry in Ireland. The banking industry has undergone tremendous growth with the globalization of the market. The formation of the European Union market for the banking sector has increased competition in the market. Furthermore, other lending firms in Ireland have come up increasing the competition facing the bank of Ireland. The increased competition is accompanied by a change in the consumer needs. This has prompted the banks to offer other services in order to retain it market position (Best, 2012). However, this industry has been facing various challenges facing some of the